A New Middle East… Arab leaders including the Syrian President in billboards in central Tel Aviv under the slogan

The Israeli Regional Security Coalition has launched a broad advertising campaign across Israel, featuring billboards bearing the slogan “Abraham Alliance”.

What’s striking about the campaign is the appearance of prominent Arab leaders who haven’t yet participated in the peace agreements concluded in recent years between Israel and several Arab countries, such as the UAE, Bahrain, and Morocco.

These billboards have spread throughout Tel Aviv and other Israeli cities, featuring images of leaders from countries such as Saudi Arabia, Lebanon, and Syria, along with former US President Donald Trump.

They’re accompanied by the phrase, “Abraham Alliance: It’s Time for a New Middle East,” marking the end of the region’s long-running conflicts.

Lianne Pollack-David, one of the coalition’s founders, said on X that the campaign aims to capitalize on the end of the Israeli military campaign against Iran as an opportunity to reshape the regional order in the Middle East by expanding the Abraham Accords, which brings together Israel and moderate Arab states to confront Iran, its proxies, and terrorist organizations in the region.

The statement added that the necessary step now is to end the war in Gaza and return the hostages, while emphasizing the need to transform military victories into tangible diplomatic progress, because “there is a time for war and a time for a solution, and the time for the Abraham Accords has come”.

It’s worth noting that the UAE and Bahrain signed historic peace agreements with Israel in September 2020, a move that angered Palestinians, who viewed it as a betrayal of their cause.

Since then, relations have witnessed significant development, with the inauguration of direct flights between the countries and increased cooperation in advanced technology fields such as artificial intelligence and agriculture, particularly in the UAE.

This framework has expanded to include Morocco and Sudan, reflecting an attempt to reshape the political landscape in a region that has long been characterized by persistent tensions.